As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active users. And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. That’s where the Facebook algorithm comes in. The average reach of an organic post from a Facebook page is only 5.2%. This is
Having a Facebook page is a must for any serious blogger or a business owner: After all, it is a powerful community builder and lead generator. As Facebook is rapidly moving to integrate e-commerce features, maintaining your presence there becomes more than a marketing channel. It’s part of your sales funnel. Setting up your Facebook
Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins. If you want
Facebook has changed quite a bit since I first signed up for an account in 2008. Back then, Facebook was still called “The Facebook”, and my bio literally said, “Check out my MySpace, it’s waaaay better than my Facebook.” Needless to say, Facebook has evolved at breakneck speed since my middle school years, and it’ll
Wondering if you should invest your time and energy in creating content for Facebook Stories? Facebook Stories are short user-generated video and photo collections that are viewed once and disappear after 24 hours. Since its launch on March 28, 2017, the Facebook Story is a feature that is widely used by more than 300M users
As the network itself puts it, Facebook Business Manager allows you to “manage ad accounts, Pages, and the people who work on them—all in one place.” It’s a one-stop shop for all of your Facebook marketing and advertising activities, with controlled multi-user access to additional resources like your Instagram account and product catalogs. It’s also
It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it, or if you don’t know much about it, Facebook Business Manager is a useful tool if you have
hile millions of people around the world wailed and gnashed their teeth over the recent Facebook news feed changes (okay, maybe we’re being a little dramatic there), Facebook got down to business. It recently held a closed-door webinar about the newsfeed, and what the priorities for publishers would be. Needless to say, the webinar threw
When you are on Facebook, do you ever realize that suddenly, you see a post from a page that you hadn’t seen in a really long time? In fact, you might have forgotten you’d liked that page at a certain point in near-obsolete history. That scenario probably sounds very familiar, and also sometimes frustrating as
One of the first things you need to do when creating a Facebook page for your brand, business, band, government organization, or even just yourself, is to choose the right kind of page. Different kinds of pages have different kinds of abilities on the site. Some have maps and local information, some have reviews, and
Facebook is the most widely used social media platform today. With over 2 billion active users, your organization has a lot of people to impress. But, with declining organic reach, succeeding on the platform is more difficult than ever. That’s where our list of 35 easy Facebook marketing tips comes into play. Whether you’re a Facebook newbie
Today, I’m going to share a strategy that got Steven Aitchison 3.6 million Facebook fans and continues to pull in 3,241 fans per DAY. Of course, he must be spending a fortune on advertising, right? Everyone knows you can only build your following that quickly by paying for likes. But that’s the best part… He’s